Zinc - a mineral naturally found in nature and used for centuries by people with skin irritations. ATTITUDE’s fragrance-free, hypoallergenic Sensitive Skin Natural Baby Diaper Cream uses natural minerals to help protect babes most sensitive and prone to irritation area - the diaper zone
 
Attitude's EWG Verified™ formula also uses plant-based ingredients like 2% colloidal oatmeal, chamomile extract and shea butter to soothe, protect and hydrate babes delicate bottoms after diaper changes and baths. It’s dermatologist tested and highly reviewed!
 
EWG Verified™
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
NEA Seal of Acceptance™
The NEA (National Eczema Association) Seal of Acceptance™ logo certifies that products are free of ingredients known to be unsuitable for use by people with sensitive skin.
Hypoallergenic
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
ECOLOGO Certified
Recyclable
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.