Zinc - a mineral naturally found in nature and used for centuries by people with skin irritations. ATTITUDE’s fragrance-free, hypoallergenic Sensitive Skin Natural Baby Diaper Cream uses natural minerals to help protect babes most sensitive and prone to irritation area - the diaper zone
Attitude's EWG Verified™ formula also uses plant-based ingredients like 2% colloidal oatmeal, chamomile extract and shea butter to soothe, protect and hydrate babes delicate bottoms after diaper changes and baths. It’s dermatologist tested and highly reviewed!
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
NEA Seal of Acceptance™
The NEA (National Eczema Association) Seal of Acceptance™ logo certifies that products are free of ingredients known to be unsuitable for use by people with sensitive skin.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.