Former smelly sisters who needed an antidote to our own unfortunate natural musk. Searching for an EFFECTIVE deodorant, especially one that was CLEAN AND STYLISH was an unsavoury lifelong challenge.
Being stinky but smart, naturally, we created some. It's because we feel lymph nodes, the planet and its inhabitants (YOU) are important business, that we decided to share our creation with ALL people. We believe armpits are lovely and deserve the best, just like every other inch of our bodies.
ONLY CLEAN IN YOUR ROUTINE.
The effectiveness of your deodorant has a whole LOT to do with how it mingles with your own personal musk, pheromones and hormones which are fluid and ever evolving.
That’s why at Routine, they believe options are a NECESSITY when it comes to your deodorant.
Usually, you have a pretty good idea of what goes well with your own pheromones if you really think (and feel) about it. Are you sweet? spicy? woodsy? floral? Do you like deep dark tones OR bright high notes?
Of course, we have to give our good pal baking soda credit. It is an amazing natural product, deodorizer and the star of our original well-loved formulas (which are still available, of course!) The thing is, baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitivities. This is why, for our friends with sensitive skin, we have created four new deodorants in which baking soda is replaced with dietary magnesium (The Curator, Sexy Sadie, Blackberry Betty, Johnny's Cash) - a mineral that if you're not getting enough of, can cause your sweat to smell worse! As it happens, topically, magnesium works like a charm and makes our new formula as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! Did we mention you can use this routine on cuts, scrapes, and wherever else you need external calming or deodorizing? Amazing! Magnesium is a front-runner in the health and wellness world and we're excited to help you get your daily dose! + + positive!
A beautiful combination of vanilla, orange and rosemary
Routine Natural Deodorant - Sexy Sadie
Cocos nucifera (coconut) oil, magnesium hydroxide, kaolin clay, zea mays (corn) starch, maranta arundinacea, cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), cetearyl olivate, sorbitan olivate, brassica glycerides, aroma: pogostemon cablin (patchouli) oil, cananga odorata (ylang ylang) flower oil, citrus sinensis (sweet orange) oil, vanilla planifolia fruit oil, michelia champaca flower oil, rosmarinus officinalis (rosemary) leaf extract, linalool*, limonene*, geraniol*. *Naturally occurring in essential oil.